Pepo’s Water Ice

Pepo’s Water Ice needed a logo design that was as bold and fun as their frosty treats! Using Adobe Illustrator, I captured the essence of their product and business. The round border represent the perimeter of the water ice cup and the bold, but fluid blue letters show the bold, but fluid flavors of the water ice itself. The dots add interest and draw attention to the use of water, both in the logo and in the icy treat itself.