The Curvy Bride

The Curvy Bride looked to create an elegant brand that featured high-end fashion that celebrated curvy brides. Their brand was established through market and client research to determine what appealed the best to the core market. A silhouette of a modest, but elegant wedding dress is featured; it highlights the curves of the stylized fabric and the curves of the silhouetted torso to emphasize the flattering and refined fit curvy brides will find when exploring this brand. The words “The Curvy Bride” use a “curvy” lavender cursive that flows into the fold of the dress graphic, emphasizing the beauty of these curves and the seamless fit of the product. The advertisements reinforce this further by featuring curvy brides wearing flattering bridal dresses, again indicative of the fit and form of the dresses being sold. These effects were achieved using Adobe Photoshop, InDesign and Illustrator.