Health and Fitness

This Health and Fitness advertisement was a multipurpose ad that both advertised their particular brand and their May 31st event. This advertisement was to be used for printed collateral and eBlasts, so the colors needed to be complementary and bright to allow the copy to “pop” out at potential customers. In the title, I used the classic image of Mercury’s winged shoe, a symbol of strength and agility. This implies that customers will also achieve the same level of strength and agility if they purchase and partake of the advertised product. The woman featured has an athletic build, which also lends to the message of strength and agility.