March Madness

This March Madness flyer was used for Game Time Bar & Grill located inside iPlay America to advertise beer and drink specials during the basketball tournament. The black and tan ombre background with a basketball in the corner gives the illusion of a basketball court. The bold, orange “Madness Action” matches the color of the adjacent basketball, leading readers to associate the promised action with the basketball event. The “Gametime” graphic font is reminiscent of professional sports logos and suggests that this is a professional sports event. These effects were achieved with Adobe Illustrator and InDesign.