Parmalee

Parmalee country concert needed an advertising flyer that showed their dynamic line up, as well as when fans would be able to attend this event. I achieved this using Adobe Photoshop and Adobe InDesign. To attract fans, the middle of the flyer shows the event’s headliners, along with the band’s logo. Below it, in the same font, is copy naming their hit single. The font shows continuity with the band logo and the copy informs individuals who may know the song, but not the band. The gray background highlights the event dates, and the yellow, bolded CTA. The CTA is even more accentuated by the larger, yellow “NOW”, which indicates a sense of urgency.