iPA Speedway

The iPA Speedway needed a logo design that incorporated the fun and speed of a real racetrack. The “iPA” font is a black outlined bold red and the “Speedway” font is a black outlined bold white; both reflect the fonts used in professional racing events and associations. The checkered flag is reminiscent of the starting flag used in professional racing. These fonts and images were used to convey how iPA Speedway is as close as one can get to the professional feel of racing. These effects were achieved with Adobe Illustrator.