The Pecan Sandies

The Pecan Sandies are a mens softball team who tasked me to come up with an alternative logo, that had a baseball feel, and stayed within the brand standards of the team. Pecan Sandies are a childhood institution, so I used a font that was reminiscent of the original logo of the buttery cookie that shares this team’s name. This was meant to tap into the nostalgia of these famous (or infamous) cookies. I also used alternate color combinations, including a monochromatic version and variations of the eye-catching yellow and black color scheme. Each catches the eye in different ways and may be appropriate for different media and venues. This logo was created using Adobe Illustrator.