Katie James Sport Fishing

The Katie James Sport Fishing company was in search of a company logo, a website and branding. After conducting some market research we developed a logo and established a brand that captured the essence of the Katie James Sport Fishing company. It conveys the excitement and thrill of fishing, while presenting a clear message. The writhing fish gives viewers the impression that they’re reeling in a catch. The droplets of water represent the splash of the fish and the thrill of a fresh catch emerging from the water. The font is both refined and rugged to signify a sport that has both elegance and grit. The silver, white and blue color scheme mirror the colors of glittering water and glimmering fish. This image was created with Adobe Illustrator, Photoshop and InDesign.