Santa’s Village

Santa’s Village in East Dundee, IL was looking for a new brand that stood out in a very crowded Chicago market. After we conducted some market research and a few concepts, we created a brand that was certain to “pop” in large crowds. This new brand can be seen all over the Chicago; it’s helping to reintroduce Santa and Santa’s Village into peoples’ hearts and minds. The bold, whimsical lettering is indicative of Santa Claus’s costume and the Santa hat over the first “S” reinforces that connection.There is the silhouette of a roller coaster over the the “age” in “Village” to reinforce the type of entertainment as well as suggest that every “age” can partake of the magic. This branding and logo were achieved using Adobe Photoshop, InDesign and Illustrator.